Privacy Policy

Effective Date: 03/03/2026
Business Name: The Orthodontists
Website: https://samuelsonortho.com

The Orthodontists (“we,” “us,” or “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you:

  • Visit our website
  • Submit forms online
  • Complete in-office forms
  • Communicate with us by phone, email, or SMS
  • Receive orthodontic services

By using our website or providing your information, you agree to this Privacy Policy.

Information We Collect

We may collect the following types of information:

Personal Information

  • Name
  • Mobile phone number
  • Email address
  • Mailing address
  • Appointment information
  • Insurance and billing details
  • Any information you voluntarily provide through forms or communications

Technical Information

  • IP address
  • Browser type
  • Device information
  • Website usage data
  • Cookies and analytics data

Communication Records

  • SMS opt-in records
  • Consent documentation
  • Message history
  • Customer service communications

How We Collect Information

We collect information when you:

  • Submit a contact or consultation form on our website
  • Check an optional SMS consent checkbox
  • Complete and sign in-office forms
  • Provide documented verbal consent
  • Call, text, or email our office
  • Interact with our website through cookies or analytics tools

Providing your phone number alone does not constitute consent to receive SMS messages.

How We Use Your Information

We use your information to:

  • Schedule and manage appointments
  • Provide orthodontic treatment and services
  • Send appointment reminders and updates
  • Respond to inquiries
  • Send billing and administrative notifications
  • Improve our website and services
  • Send marketing communications (only if separately consented)
  • Comply with legal and regulatory requirements

We do not sell, rent, or share your personal information for third-party marketing purposes.

SMS Communication Policy

Consent to Receive Text Messages

We only send SMS messages to individuals who have provided prior express consent through an approved opt-in method, such as:

  • An online form with an optional, unchecked SMS consent checkbox
  • A signed written consent form
  • Documented verbal consent
  • A compliant double opt-in process (if applicable)

Consent to receive SMS messages is not required as a condition of receiving treatment or services.

Messages may be sent using automated technology, including an autodialer.

Consent applies only to the phone number provided at the time of opt-in.

Types of SMS Messages

If you opt in, you may receive:

Transactional Messages

  • Appointment confirmations and reminders
  • Scheduling or rescheduling notifications
  • Treatment-related communications
  • Billing and administrative messages

Marketing Messages (Optional)

  • Promotions
  • Special offers
  • Practice announcements

Marketing messages are sent only if separate express consent is provided.

Message Frequency

Message frequency may vary depending on your appointments, treatment plan, and communication preferences.

Message & Data Rates

Message and data rates may apply based on your mobile carrier plan.

How to Opt Out

You may opt out of SMS messages at any time by replying:

STOP, END, CANCEL, UNSUBSCRIBE, or QUIT

After opting out, you will receive a confirmation message and no further SMS messages will be sent unless you re-enroll.

For assistance, reply HELP or contact us directly at:

📞 402-493-2268
📧 Office@SamuelsonOrtho.com

Data Sharing

We do not sell, rent, or share mobile phone numbers or personal information with third parties for their independent marketing purposes.

We may share information with trusted service providers (such as messaging platforms, scheduling systems, or IT providers) solely to operate our business and deliver services on our behalf. These providers are contractually required to protect your information and comply with applicable privacy laws.

We may also disclose information when required by law or to protect our legal rights.

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Improve user experience
  • Analyze website traffic
  • Maintain website functionality

You may disable cookies through your browser settings.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of electronic transmission or storage is completely secure.

Children’s Privacy

Our website and services are not directed to children under the age of 13.

Personal information regarding minors must be submitted by a parent or legal guardian. We do not knowingly collect personal information directly from children under 13 without parental consent.

Your Privacy Rights

Depending on your state of residence, you may have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of certain data uses

To exercise your rights, please contact us using the information below.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised Effective Date. Continued use of our services constitutes acceptance of any changes.

Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

The Orthodontists

Omaha Office
5110 N 156th St
Omaha, NE 68116

Council Bluffs Office
1509 Ave G
Council Bluffs, IA 51501

📞 402-493-2268
📧 Office@SamuelsonOrtho.com